Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.
In the following screens, there will be some logos. Please review them carefully and answer the questions.
The next several questions will be about the following logo. Please look at it carefully before answering the questions we have on the following pages.
Which part of this logo do you like, dislike, or don't understand?
What are the first words that come to mind when you look at this logo?
On a scale of 1 to 5, how much do you like this logo?
On a scale of 1 to 5, how original is this logo compared to other logos you saw recently?
On a scale of 1 to 5, how elegant is this logo?
On a scale of 1 to 5, how well-polished and complete is this logo?
On a scale of 1 to 5, how much of your trust does this logo deserve?
How do you feel when you look this logo?Please select up to the 3 most prominent emotions, if applicable.
Just based on the name logo below, which of the following best describes the industry it represents?
Just based on the name logo below, which of the following best describes its origin?
In your opinion, what could be improved in this logo?
What else, if anything, would you like to share about the logo you have just evaluated?