Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

Please take a moment to review this.

The next questions will be about the name Mirai, which is a brand of car. Please consider it carefully before answering the questions on the following pages.

What are the first thoughts that come to mind when you see the name Mirai?

On a scale of 1 to 5, how much do you like the name Mirai?

❌ I do not like at all
✅ I like it very much
✅ I like it very much
❌ I do not like at all

On a scale of 1 to 5, do you feel about the name Mirai?

Please select up to the 3 most prominent emotions, if applicable.

On a scale of 1 to 5, how interesting does the name Mirai sound to you?

❌ Not interesting at all
✅ Very interesting
✅ Very interesting
❌ Not interesting at all

On a scale of 1 to 5, based just on the name Mirai, how dynamic do you think the brand Mirai is?

❌ Stale
✅ Dynamic
✅ Dynamic
❌ Stale

On a scale of 1 to 5, how new and different does the name Mirai sound to you?

❌ Not new and different at all
✅ Extremely new and different
✅ Extremely new and different
❌ Not new and different at all

On a scale of 1 to 5, how much would you trust something called Mirai?

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all

On a scale of 1 to 5, easy to remember is the name Mirai?

❌ Not easy at all
✅ Extremely easy to remember
✅ Extremely easy to remember
❌ Not easy at all

Please type in the name you have just evaluated.

On a scale of 1 to 5, how easy is the name Mirai to pronounce?

❌ High probability of being mispronounce
✅ Easily pronounced
✅ Easily pronounced
❌ High probability of being mispronounce

On a scale of 1 to 5, how would you expect Mirai products to be priced compared to similar products of other brands available on the market?

❌ Worth a lot less than other products
✅ Worth a lot more than other products
✅ Worth a lot more than other products
❌ Worth a lot less than other products

On a scale of 1 to 5, how much do you want to know more about Mirai?

❌ I do not want to know anything more about it
✅ I want to learn a lot more about it
✅ I want to learn a lot more about it
❌ I do not want to know anything more about it

Considering the name Mirai...

👍 What do you like about this name?

👎 What do you dislike about this name?

👍 What do you like about this name?

👎 What do you dislike about this name?

What else, if anything, would you like to share about the name Mirai, that you have just evaluated?