Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.
In the following screens, there will be some text advertisements. Please review them carefully and answer the questions.
The next several questions will be about the following advertisement. Please read the advertisement carefully before answering the questions we have on the following pages.
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What are the first associations that come to mind when you read the advertisement?
On a scale of 1 to 5, how relevant is this advertisement to you personally?
On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?
On a scale of 1 to 5, how much do you like this ad?
Which parts of the advertisement do you like, dislike, or do not understand?
Please use your mouse to highlight parts of the text below.
Tap and hold to highlight text, then tap buttons to set highlight color or erase.
On a scale of 1 to 5, how original is this advertisement compared to other advertisements you have heard or read recently?
On a scale of 1 to 5, how much do you trust this ad?
On a scale of 1 to 5, how clearly do you understand this advertisement?
Please type in as much text as possible from what you recall of the advertisement you just read.
On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?
On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?
On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?
Where would you expect to see the advertisement?Please select all that apply.
How do you feel when you read this advertisement?Please select up to the 3 most prominent emotions, if applicable.
Please share what you like or dislike about the advertisement overall.
What else, if anything, would you like to share about the text you have just evaluated?
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