Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

In the following screens, there will be some text advertisements. Please review them carefully and answer the questions.

Please take a moment to review this.

The next several questions will be about the following advertisement. Please read the advertisement carefully before answering the questions we have on the following pages.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

What are the first associations that come to mind when you read the advertisement?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

On a scale of 1 to 5, how relevant is this advertisement to you personally?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all

On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Not authentic at all
✅ Definitely authentic
✅ Definitely authentic
❌ Not authentic at all

On a scale of 1 to 5, how much do you like this ad?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌I do not like it at all
✅ I like it very much
✅ I like it very much
❌I do not like it at all

Which parts of the advertisement do you like, dislike, or do not understand?

Please use your mouse to highlight parts of the text below.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

On a scale of 1 to 5, how original is this advertisement compared to other advertisements you have heard or read recently?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how much do you trust this ad?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ I do not trust it at all
✅ I trust it completely
✅ I trust it completely
❌ I do not trust it at all

On a scale of 1 to 5, how clearly do you understand this advertisement?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

Please type in as much text as possible from what you recall of the advertisement you just read. 

On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

Where would you expect to see the advertisement?
Please select all that apply.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

How do you feel when you read this advertisement?
Please select up to the 3 most prominent emotions, if applicable.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

Please share what you like or dislike about the advertisement overall.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

👍 What do you like about the advertisement?

👎 What do you dislike about the advertisement?

👍 What do you like about the advertisement?

👎 What do you dislike about the advertisement?

What else, if anything, would you like to share about the text you have just evaluated?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

Please take a moment to review this.

The next several questions will be about the following advertisement. Please read the advertisement carefully before answering the questions we have on the following pages.

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

What are the first associations that come to mind when you read the advertisement?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

On a scale of 1 to 5, how relevant is this advertisement to you personally?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all

On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

❌ Not authentic at all
✅ Definitely authentic
✅ Definitely authentic
❌ Not authentic at all

On a scale of 1 to 5, how much do you like this ad?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

❌I do not like it at all
✅ I like it very much
✅ I like it very much
❌I do not like it at all

Which parts of the advertisement do you like, dislike, or do not understand?

Please use your mouse to highlight parts of the text below.

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

On a scale of 1 to 5, how original is this advertisement compared to other advertisements you have heard or read recently?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how much do you trust this ad?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

❌ I do not trust it at all
✅ I trust it completely
✅ I trust it completely
❌ I do not trust it at all

On a scale of 1 to 5, how clearly do you understand this advertisement?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

Please type in as much text as possible from what you recall of the advertisement you just read. 

On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

Where would you expect to see the advertisement?
Please select all that apply.

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

How do you feel when you read this advertisement?
Please select up to the 3 most prominent emotions, if applicable.

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

Please share what you like or dislike about the advertisement overall.

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.

👍 What do you like about the advertisement?

👎 What do you dislike about the advertisement?

👍 What do you like about the advertisement?

👎 What do you dislike about the advertisement?

What else, if anything, would you like to share about the text you have just evaluated?

Logitech G develops award-winning wireless and wired gaming mice. Constantly innovating from sensors to shape, find the right one for you.