Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

Please take a moment to review this.

The next questions will be about the following product. Please consider it carefully before answering the questions we have on the following pages.

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What are the first thoughts that come to mind when you see this product?

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On a scale of 1 to 5, how relevant do you think this product is to you personally?

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❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all

On a scale of 1 to 5, how much do you like this product?

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❌ I do not like this product at all
✅ I like this product a lot
✅ I like this product a lot
❌ I do not like this product at all

On a scale of 1 to 5, how superior is this product compared to other products available in the market?

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❌ Not superior at all
✅ Extremely superior
✅ Extremely superior
❌ Not superior at all

On a scale of 1 to 5, how clearly do you know what to expect from this product?

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❌ I do not know what to expect from this product at all
✅ I know exactly what to expect from this product
✅ I know exactly what to expect from this product
❌ I do not know what to expect from this product at all

On a scale of 1 to 5, how likely are you to purchase this product?

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❌ Would not purchase at all
✅ Would definitely purchase
✅ Would definitely purchase
❌ Would not purchase at all

Considering this product...

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👍 What do you like about it?

👎 What do you dislike about it?

👍 What do you like about it?

👎 What do you dislike about it?

Considering this product, which part of it do you like, dislike, or don't understand?

Considering this product, which part of it do you like, dislike, or don't understand?

On a scale of 1 to 5, how new and different is this product compared to others in the market?

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❌ Not particularly new or different
✅ Extremely new and different
✅ Extremely new and different
❌ Not particularly new or different

On a scale of 1 to 5, how much do you agree with the statement: This product has better quality than other products in the market?

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❌ Do not agree at all
✅ Agree completely
✅ Agree completely
❌ Do not agree at all

On a scale of 1 to 5, how much do you agree with the statement: The variants and flavours in this range are appealing.

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❌ Do not agree at all
✅ Agree completely
✅ Agree completely
❌ Do not agree at all

On a scale of 1 to 5, how appealing do you think the packaging is?

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❌ Extremely unappealing
✅ Extremely appealing
✅ Extremely appealing
❌ Extremely unappealing

How many units of this product would you buy in one shopping trip?

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On a scale of 1 to 5, how interesting do you think this product is?

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❌ Not interesting at all
✅ Very interesting
✅ Very interesting
❌ Not interesting at all

On a scale of 1 to 5, how unique do you think this product is compared to others in the market?

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❌ Easily confused with others
✅ Unique
✅ Unique
❌ Easily confused with others

On a scale of 1 to 5, how likely are you to consider purchasing this product?

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❌ Very unlikely
✅ Extremely likely
✅ Extremely likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to talk about this product to others (e.g. your friends/family members)?

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❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

On a scale of 1 to 5, how natural is this product?

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❌ Neither natural, nor unnatural
✅ Purely natural
✅ Purely natural
❌ Neither natural, nor unnatural

On a scale of 1 to 5, how environmentally sustainable do you think this product is?

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❌ Not environmentally sustainable at all
✅ Very environmentally sustainable
✅ Very environmentally sustainable
❌ Not environmentally sustainable at all

On a scale of 1 to 5, how likely is this product to have a positive influence on our society?

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❌ Very negative influence on our society
✅ Very positive influence on our society
✅ Very positive influence on our society
❌ Very negative influence on our society

What brand do you associate the most with the following product?

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Which of the following statements best describes why you are interested in using this product?
Please select all that apply.

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On a scale of 1 to 5, how likely are you to recommend this product to others (e.g. your friends/family members)?

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❌ Very unlikely
✅ Extremely likely
✅ Extremely likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to visit the brand website to obtain additional information?

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❌ Not likely at all
✅ Extremely likely
✅ Extremely likely
❌ Not likely at all

When you see this product, do you expect it to have a higher price than onther products currently on the market?

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On a scale of 1 to 5, how would you expect this product to be priced compared to other similar products available on the market?

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❌ Worth a lot less than available products on the market
✅ Worth a lot more than available products on the market
✅ Worth a lot more than available products on the market
❌ Worth a lot less than available products on the market

Consider the following product.

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Would you be willing to consider buying this product?

✔ Yes
✖ No

At what price would you consider the following product to be...(Please insert only dollar amount)

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On a scale of 1 to 5, how likely are you to buy this product at the price of $?

❌ Very unlikely to buy
1
2
3
4
5
✅ Very likely to buy
✅ Very likely to buy
❌ Very unlikely to buy

On a scale of 1 to 5, how likely are you to buy this product at the price of $?

❌ Very unlikely to buy
1
2
3
4
5
✅ Very likely to buy
✅ Very likely to buy
❌ Very unlikely to buy

What, if anything, would you like to share about the product you have just evaluated

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