Your preferences in soft drinks

Welcome to this study about soft drinks. It will require less than 10 minutes of your time. We appreciate your participation.

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Which of the following soft drinks would you purchase?

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The next few questions will all be about the following product idea:

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On a scale of 1 to 5, does this product seem like it would be value for money?

❌ Neither good, nor bad value for money
✅ Exceptional value for money
❌ Neither good, nor bad value for money
✅ Exceptional value for money
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On a scale of 1 to 5, how natural is this product?

❌ Neither natural, nor unnatural
✅ Purely natural
❌ Neither natural, nor unnatural
✅ Purely natural
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On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

❌ Not particularly new or different
✅ Extremely new and different
❌ Not particularly new or different
✅ Extremely new and different
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Which of the following words would you associate with this product?

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What brand do you associate the most with the following product idea?

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The next few questions will all be about the following product idea:

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On a scale of 1 to 5, does this product seem like it would be value for money?

❌ Neither good, nor bad value for money
✅ Exceptional value for money
❌ Neither good, nor bad value for money
✅ Exceptional value for money
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On a scale of 1 to 5, how natural is this product?

❌ Neither natural, nor unnatural
✅ Purely natural
❌ Neither natural, nor unnatural
✅ Purely natural
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Which of the following words would you associate with this product?

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On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

❌ Not particularly new or different
✅ Extremely new and different
❌ Not particularly new or different
✅ Extremely new and different
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What brand do you associate the most with the following product idea?

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The next few questions will all be about the following product idea:

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On a scale of 1 to 5, does this product seem like it would be value for money?

❌ Neither good, nor bad value for money
✅ Exceptional value for money
❌ Neither good, nor bad value for money
✅ Exceptional value for money
Go back

On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

❌ Not particularly new or different
✅ Extremely new and different
❌ Not particularly new or different
✅ Extremely new and different
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Which of the following words would you associate with this product?

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On a scale of 1 to 5, how natural is this product?

❌ Neither natural, nor unnatural
✅ Purely natural
❌ Neither natural, nor unnatural
✅ Purely natural
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What brand do you associate the most with the following product idea?

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The next few questions will all be about the following product idea:

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On a scale of 1 to 5, does this product seem like it would be value for money?

❌ Neither good, nor bad value for money
✅ Exceptional value for money
❌ Neither good, nor bad value for money
✅ Exceptional value for money
Go back

On a scale of 1 to 5, how natural is this product?

❌ Neither natural, nor unnatural
✅ Purely natural
❌ Neither natural, nor unnatural
✅ Purely natural
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On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

❌ Not particularly new or different
✅ Extremely new and different
❌ Not particularly new or different
✅ Extremely new and different
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Which of the following words would you associate with this product?

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What brand do you associate the most with the following product idea?

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What do you like in this product idea?

What do you dislike in this product idea?

What do you like in this product idea?

What do you dislike in this product idea?

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The next few questions will all be about the following product idea:

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On a scale of 1 to 5, does this product seem like it would be value for money?

❌ Neither good, nor bad value for money
✅ Exceptional value for money
❌ Neither good, nor bad value for money
✅ Exceptional value for money
Go back

On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

❌ Not particularly new or different
✅ Extremely new and different
❌ Not particularly new or different
✅ Extremely new and different
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Which of the following words would you associate with this product?

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On a scale of 1 to 5, how natural is this product?

❌ Neither natural, nor unnatural
✅ Purely natural
❌ Neither natural, nor unnatural
✅ Purely natural
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What brand do you associate the most with the following product idea?

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What do you like in this product idea?

What do you dislike in this product idea?

What do you like in this product idea?

What do you dislike in this product idea?

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Which of the following brands of soft drink have you purchased in the past six months?

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