Welcome to this study. We would like to ask you a few questions about concert tickets.
This is an example Van Westendorp study on Conjointly.
Would you be interested in attending a Rihanna concert in your city?
At what price would you consider a ticket to a Rihanna concert to be...(Please insert only dollar amount)
...priced so low that you would feel something is wrong with the ticket?
...a bargain—a great buy for the money?
...starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it?
...so expensive that you would not consider buying it?
On a scale of 1 to 5, how likely are you to buy a ticket to a Rihanna concert at the price of $?
Would you be interested in attending an Adele concert in your city?
At what price would you consider a ticket to an Adele concert to be...(Please insert only dollar amount)
On a scale of 1 to 5, how likely are you to buy a ticket to an Adele concert at the price of $?
Would you like to share any thoughts about pricing for concert tickets?