Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.
In this survey, you will have the opportunity to discover a potential new range of products. Please review these concepts carefully and answer the questions on the following screens.
The next several questions will be about the following product concept. Please read it carefully before answering the questions we have on the following pages.
Pepsi Cola Soft Drink Bottle 1.25L
On a scale of 1 to 5, how likely would you be to buy this product if it were available at a reasonable price?
On a scale of 1 to 5, how new and different is this product, compared to other products on the market?
On a scale of 1 to 5, how would you expect this product to be priced in comparison to other similar products on the market?
On a scale of 1 to 5, how would you rate the quality of this product compared to other similar products on the market?
On a scale of 1 to 5, how good for your health do you think this product will be?
On a scale of 1 to 5, how environmentally friendly do you think this product is?
On a scale of 1 to 5, how much do you like this product?
How often would you buy this product?
On a scale of 1 to 5, how relevant do you feel that this product is to you personally?
On a scale of 1 to 5, how exciting do you find this product?
On a scale of 1 to 5, how clearly do you know what to expect from this product?
On a scale of 1 to 5, how believable is this product?
How would you use this product?
Instead of the similar products
In addition to the similar products
During each purchase, how many packs of this product would you buy?
Please consider the following product:
At what price would you consider the following product to be...(Please insert only dollar amount)
...priced so low that you would feel the quality couldn’t be very good?
...a bargain—a great buy for the money?
...starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it?
...so expensive that you would not consider buying it?
On a scale of 1 to 5, how likely are you to buy this product at the price of $?
Where would you like to use this product?Please select all that apply.
Where would you expect to purchase this product?Please select all that apply.
How many individual units of this product do you or people in your household consume in a typical week?
At which of these times would you consider using this product?Please select all that apply.
Which of these days would you consider using this product?Please select all that apply.
People of what age do you think would be likely to use this product?Please select all that apply.
From the list below, when using this product, who are you likely to be using it with?Please select all that apply.
Which of the following statements best describes why you are interested in using this product?Please select all that apply.
Coca-Cola Classic Soft Drink Bottle 1.25L