Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

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Please take a moment to review this.

The next questions will be about the name Almond Day, which is a brand of Dairy products. Please consider it carefully before answering the questions on the following pages.

A brand that delivers healthy and nutritious dairy products

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What are the first thoughts that come to mind when you see the name Almond Day?

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On a scale of 1 to 5, how much do you like the name Almond Day?

❌ I do not like at all
✅ I like it very much
✅ I like it very much
❌ I do not like at all
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How do you feel about the name Almond Day?

Please select up to the 3 most prominent emotions, if applicable.

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On a scale of 1 to 5, how interesting does the name Almond Day sound to you?

❌ Not interesting at all
✅ Very interesting
✅ Very interesting
❌ Not interesting at all
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On a scale of 1 to 5, based just on the name Almond Day, how dynamic do you think the brand Almond Day is?

❌ Stale
✅ Dynamic
✅ Dynamic
❌ Stale
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On a scale of 1 to 5, how new and different does the name Almond Day sound to you?

❌ Not new and different at all
✅ Extremely new and different
✅ Extremely new and different
❌ Not new and different at all
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On a scale of 1 to 5, how much would you trust something called Almond Day?

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all
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On a scale of 1 to 5, how easy to remember does Almond Day sound to you?

❌ Not easy at all
✅ Extremely easy to remember
✅ Extremely easy to remember
❌ Not easy at all
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Please type in the name you have just evaluated.

On a scale of 1 to 5, how easy is the name Almond Day to pronounce?

❌ High probability of being mispronounce
✅ Easily pronounced
✅ Easily pronounced
❌ High probability of being mispronounce
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On a scale of 1 to 5, how would you expect Almond Day products to be priced compared to similar products of other brands available on the market?

❌ Worth a lot less than other products
✅ Worth a lot more than other products
✅ Worth a lot more than other products
❌ Worth a lot less than other products
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On a scale of 1 to 5, how much do you want to know more about Almond Day?

❌ I do not want to know anything more about it
✅ I want to learn a lot more about it
✅ I want to learn a lot more about it
❌ I do not want to know anything more about it
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Considering the name Almond Day...

👍 What do you like about this name?

👎 What do you dislike about this name?

👍 What do you like about this name?

👎 What do you dislike about this name?

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What else, if anything, would you like to share about the name Almond Day, that you have just evaluated?

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Please take a moment to review this.

The next questions will be about the name Clar Dairy, which is a brand of Dairy products. Please consider it carefully before answering the questions on the following pages.

A brand that delivers healthy and nutritious dairy products

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What are the first thoughts that come to mind when you see the name Clar Dairy?

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On a scale of 1 to 5, how much do you like the name Clar Dairy?

❌ I do not like at all
✅ I like it very much
✅ I like it very much
❌ I do not like at all
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How do you feel about the name Clar Dairy?

Please select up to the 3 most prominent emotions, if applicable.

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On a scale of 1 to 5, how interesting does the name Clar Dairy sound to you?

❌ Not interesting at all
✅ Very interesting
✅ Very interesting
❌ Not interesting at all
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On a scale of 1 to 5, based just on the name Clar Dairy, how dynamic do you think the brand Clar Dairy is?

❌ Stale
✅ Dynamic
✅ Dynamic
❌ Stale
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On a scale of 1 to 5, how new and different does the name Clar Dairy sound to you?

❌ Not new and different at all
✅ Extremely new and different
✅ Extremely new and different
❌ Not new and different at all
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On a scale of 1 to 5, how much would you trust something called Clar Dairy?

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all
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On a scale of 1 to 5, how easy to remember does Clar Dairy sound to you?

❌ Not easy at all
✅ Extremely easy to remember
✅ Extremely easy to remember
❌ Not easy at all
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Please type in the name you have just evaluated.

On a scale of 1 to 5, how easy is the name Clar Dairy to pronounce?

❌ High probability of being mispronounce
✅ Easily pronounced
✅ Easily pronounced
❌ High probability of being mispronounce
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On a scale of 1 to 5, how would you expect Clar Dairy products to be priced compared to similar products of other brands available on the market?

❌ Worth a lot less than other products
✅ Worth a lot more than other products
✅ Worth a lot more than other products
❌ Worth a lot less than other products
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On a scale of 1 to 5, how much do you want to know more about Clar Dairy?

❌ I do not want to know anything more about it
✅ I want to learn a lot more about it
✅ I want to learn a lot more about it
❌ I do not want to know anything more about it
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Considering the name Clar Dairy...

👍 What do you like about this name?

👎 What do you dislike about this name?

👍 What do you like about this name?

👎 What do you dislike about this name?

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What else, if anything, would you like to share about the name Clar Dairy, that you have just evaluated?

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Please take a moment to review this.

The next questions will be about the name Barnley's, which is a brand of Dairy products. Please consider it carefully before answering the questions on the following pages.

A brand that delivers healthy and nutritious dairy products

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What are the first thoughts that come to mind when you see the name Barnley's?

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On a scale of 1 to 5, how much do you like the name Barnley's?

❌ I do not like at all
✅ I like it very much
✅ I like it very much
❌ I do not like at all
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How do you feel about the name Barnley's?

Please select up to the 3 most prominent emotions, if applicable.

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On a scale of 1 to 5, how interesting does the name Barnley's sound to you?

❌ Not interesting at all
✅ Very interesting
✅ Very interesting
❌ Not interesting at all
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On a scale of 1 to 5, based just on the name Barnley's, how dynamic do you think the brand Barnley's is?

❌ Stale
✅ Dynamic
✅ Dynamic
❌ Stale
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On a scale of 1 to 5, how new and different does the name Barnley's sound to you?

❌ Not new and different at all
✅ Extremely new and different
✅ Extremely new and different
❌ Not new and different at all
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On a scale of 1 to 5, how much would you trust something called Barnley's?

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all
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On a scale of 1 to 5, how easy to remember does Barnley's sound to you?

❌ Not easy at all
✅ Extremely easy to remember
✅ Extremely easy to remember
❌ Not easy at all
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Please type in the name you have just evaluated.

On a scale of 1 to 5, how easy is the name Barnley's to pronounce?

❌ High probability of being mispronounce
✅ Easily pronounced
✅ Easily pronounced
❌ High probability of being mispronounce
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On a scale of 1 to 5, how would you expect Barnley's products to be priced compared to similar products of other brands available on the market?

❌ Worth a lot less than other products
✅ Worth a lot more than other products
✅ Worth a lot more than other products
❌ Worth a lot less than other products
Go back

On a scale of 1 to 5, how much do you want to know more about Barnley's?

❌ I do not want to know anything more about it
✅ I want to learn a lot more about it
✅ I want to learn a lot more about it
❌ I do not want to know anything more about it
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Considering the name Barnley's...

👍 What do you like about this name?

👎 What do you dislike about this name?

👍 What do you like about this name?

👎 What do you dislike about this name?

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What else, if anything, would you like to share about the name Barnley's, that you have just evaluated?

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Please take a moment to review this.

The next questions will be about the name ZeroLac, which is a brand of Dairy products. Please consider it carefully before answering the questions on the following pages.

A brand that delivers healthy and nutritious dairy products

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What are the first thoughts that come to mind when you see the name ZeroLac?

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On a scale of 1 to 5, how much do you like the name ZeroLac?

❌ I do not like at all
✅ I like it very much
✅ I like it very much
❌ I do not like at all
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How do you feel about the name ZeroLac?

Please select up to the 3 most prominent emotions, if applicable.

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On a scale of 1 to 5, how interesting does the name ZeroLac sound to you?

❌ Not interesting at all
✅ Very interesting
✅ Very interesting
❌ Not interesting at all
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On a scale of 1 to 5, based just on the name ZeroLac, how dynamic do you think the brand ZeroLac is?

❌ Stale
✅ Dynamic
✅ Dynamic
❌ Stale
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On a scale of 1 to 5, how new and different does the name ZeroLac sound to you?

❌ Not new and different at all
✅ Extremely new and different
✅ Extremely new and different
❌ Not new and different at all
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On a scale of 1 to 5, how much would you trust something called ZeroLac?

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all
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On a scale of 1 to 5, how easy to remember does ZeroLac sound to you?

❌ Not easy at all
✅ Extremely easy to remember
✅ Extremely easy to remember
❌ Not easy at all
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Please type in the name you have just evaluated.

On a scale of 1 to 5, how easy is the name ZeroLac to pronounce?

❌ High probability of being mispronounce
✅ Easily pronounced
✅ Easily pronounced
❌ High probability of being mispronounce
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On a scale of 1 to 5, how would you expect ZeroLac products to be priced compared to similar products of other brands available on the market?

❌ Worth a lot less than other products
✅ Worth a lot more than other products
✅ Worth a lot more than other products
❌ Worth a lot less than other products
Go back

On a scale of 1 to 5, how much do you want to know more about ZeroLac?

❌ I do not want to know anything more about it
✅ I want to learn a lot more about it
✅ I want to learn a lot more about it
❌ I do not want to know anything more about it
Go back

Considering the name ZeroLac...

👍 What do you like about this name?

👎 What do you dislike about this name?

👍 What do you like about this name?

👎 What do you dislike about this name?

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What else, if anything, would you like to share about the name ZeroLac, that you have just evaluated?

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Please take a moment to review this.

The next questions will be about the name Cholean, which is a brand of Dairy products. Please consider it carefully before answering the questions on the following pages.

A brand that delivers healthy and nutritious dairy products

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What are the first thoughts that come to mind when you see the name Cholean?

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On a scale of 1 to 5, how much do you like the name Cholean?

❌ I do not like at all
✅ I like it very much
✅ I like it very much
❌ I do not like at all
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How do you feel about the name Cholean?

Please select up to the 3 most prominent emotions, if applicable.

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On a scale of 1 to 5, how interesting does the name Cholean sound to you?

❌ Not interesting at all
✅ Very interesting
✅ Very interesting
❌ Not interesting at all
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On a scale of 1 to 5, based just on the name Cholean, how dynamic do you think the brand Cholean is?

❌ Stale
✅ Dynamic
✅ Dynamic
❌ Stale
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On a scale of 1 to 5, how new and different does the name Cholean sound to you?

❌ Not new and different at all
✅ Extremely new and different
✅ Extremely new and different
❌ Not new and different at all
Go back

On a scale of 1 to 5, how much would you trust something called Cholean?

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all
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On a scale of 1 to 5, how easy to remember does Cholean sound to you?

❌ Not easy at all
✅ Extremely easy to remember
✅ Extremely easy to remember
❌ Not easy at all
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Please type in the name you have just evaluated.

On a scale of 1 to 5, how easy is the name Cholean to pronounce?

❌ High probability of being mispronounce
✅ Easily pronounced
✅ Easily pronounced
❌ High probability of being mispronounce
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On a scale of 1 to 5, how would you expect Cholean products to be priced compared to similar products of other brands available on the market?

❌ Worth a lot less than other products
✅ Worth a lot more than other products
✅ Worth a lot more than other products
❌ Worth a lot less than other products
Go back

On a scale of 1 to 5, how much do you want to know more about Cholean?

❌ I do not want to know anything more about it
✅ I want to learn a lot more about it
✅ I want to learn a lot more about it
❌ I do not want to know anything more about it
Go back

Considering the name Cholean...

👍 What do you like about this name?

👎 What do you dislike about this name?

👍 What do you like about this name?

👎 What do you dislike about this name?

Go back

What else, if anything, would you like to share about the name Cholean, that you have just evaluated?

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