Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

In the following screens, there will be some image advertisements. Please review them carefully and answer the questions.

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Please take a moment to review this.

The next several questions will be about the following advertisement. Please look at the advertisement carefully before answering the questions we have on the following pages.

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

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Which part of the advertisement do you like, dislike, or don't understand?

Which part of the advertisement do you like, dislike, or don't understand?
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What are the first associations that come to mind when you look at the advertisement?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

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On a scale of 1 to 5, how much do you like this advertisement?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all
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On a scale of 1 to 5, how relevant is this advertisement to you personally?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all
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On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

❌ Not authentic at all
✅ Definitely authentic
✅ Definitely authentic
❌ Not authentic at all
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On a scale of 1 to 5, how original is this advertisement compared to other advertisements you saw recently?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all
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On a scale of 1 to 5, how much do you trust this advertisement?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

❌ I do not trust it at all
✅ I trust it completely
✅ I trust it completely
❌ I do not trust it at all
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On a scale of 1 to 5, how clearly do you understand this advertisement?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear
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Please type in what you recall from the advertisement you just saw. 

On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
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On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
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On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
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Where would you expect to see the advertisement?
Please select all that apply.

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

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How do you feel when you look at this advertisement?
Please select up to the 3 most prominent emotions, if applicable.

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

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In your opinion, what could be improved in the advertisement?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

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What else, if anything, would you like to share about the image you have just evaluated?

images1677554687-8nZgZ4Ejg4Hz3KqkG3K8kFzbXinnPi.png

Go back
Please take a moment to review this.

The next several questions will be about the following advertisement. Please look at the advertisement carefully before answering the questions we have on the following pages.

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

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Which part of the advertisement do you like, dislike, or don't understand?

Which part of the advertisement do you like, dislike, or don't understand?
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What are the first associations that come to mind when you look at the advertisement?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

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On a scale of 1 to 5, how much do you like this advertisement?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all
Go back

On a scale of 1 to 5, how relevant is this advertisement to you personally?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all
Go back

On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

❌ Not authentic at all
✅ Definitely authentic
✅ Definitely authentic
❌ Not authentic at all
Go back

On a scale of 1 to 5, how original is this advertisement compared to other advertisements you saw recently?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all
Go back

On a scale of 1 to 5, how much do you trust this advertisement?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

❌ I do not trust it at all
✅ I trust it completely
✅ I trust it completely
❌ I do not trust it at all
Go back

On a scale of 1 to 5, how clearly do you understand this advertisement?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear
Go back

Please type in what you recall from the advertisement you just saw. 

On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

Where would you expect to see the advertisement?
Please select all that apply.

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

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How do you feel when you look at this advertisement?
Please select up to the 3 most prominent emotions, if applicable.

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

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In your opinion, what could be improved in the advertisement?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

Go back

What else, if anything, would you like to share about the image you have just evaluated?

images1677554687-gPWSlTrWheiUpUtYHRS9EKq0gnAVIx.png

Go back
Please take a moment to review this.

The next several questions will be about the following advertisement. Please look at the advertisement carefully before answering the questions we have on the following pages.

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

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Which part of the advertisement do you like, dislike, or don't understand?

Which part of the advertisement do you like, dislike, or don't understand?
Go back

What are the first associations that come to mind when you look at the advertisement?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

Go back

On a scale of 1 to 5, how much do you like this advertisement?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all
Go back

On a scale of 1 to 5, how relevant is this advertisement to you personally?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all
Go back

On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

❌ Not authentic at all
✅ Definitely authentic
✅ Definitely authentic
❌ Not authentic at all
Go back

On a scale of 1 to 5, how original is this advertisement compared to other advertisements you saw recently?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all
Go back

On a scale of 1 to 5, how much do you trust this advertisement?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

❌ I do not trust it at all
✅ I trust it completely
✅ I trust it completely
❌ I do not trust it at all
Go back

On a scale of 1 to 5, how clearly do you understand this advertisement?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear
Go back

Please type in what you recall from the advertisement you just saw. 

On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

Where would you expect to see the advertisement?
Please select all that apply.

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

Go back

How do you feel when you look at this advertisement?
Please select up to the 3 most prominent emotions, if applicable.

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

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In your opinion, what could be improved in the advertisement?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

Go back

What else, if anything, would you like to share about the image you have just evaluated?

images1677554687-OIpXhchOnZBcevHndkXOopXx9KF52e.png

Go back
Please take a moment to review this.

The next several questions will be about the following advertisement. Please look at the advertisement carefully before answering the questions we have on the following pages.

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

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Which part of the advertisement do you like, dislike, or don't understand?

Which part of the advertisement do you like, dislike, or don't understand?
Go back

What are the first associations that come to mind when you look at the advertisement?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

Go back

On a scale of 1 to 5, how much do you like this advertisement?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all
Go back

On a scale of 1 to 5, how relevant is this advertisement to you personally?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all
Go back

On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

❌ Not authentic at all
✅ Definitely authentic
✅ Definitely authentic
❌ Not authentic at all
Go back

On a scale of 1 to 5, how original is this advertisement compared to other advertisements you saw recently?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all
Go back

On a scale of 1 to 5, how much do you trust this advertisement?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

❌ I do not trust it at all
✅ I trust it completely
✅ I trust it completely
❌ I do not trust it at all
Go back

On a scale of 1 to 5, how clearly do you understand this advertisement?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear
Go back

Please type in what you recall from the advertisement you just saw. 

On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

Where would you expect to see the advertisement?
Please select all that apply.

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

Go back

How do you feel when you look at this advertisement?
Please select up to the 3 most prominent emotions, if applicable.

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

Go back

In your opinion, what could be improved in the advertisement?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

Go back

What else, if anything, would you like to share about the image you have just evaluated?

images1677554687-hUcDzVFfmWExUyETDY3P6QicSOPWxx.png

Go back
Please take a moment to review this.

The next several questions will be about the following advertisement. Please look at the advertisement carefully before answering the questions we have on the following pages.

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

Go back

Which part of the advertisement do you like, dislike, or don't understand?

Which part of the advertisement do you like, dislike, or don't understand?
Go back

What are the first associations that come to mind when you look at the advertisement?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

Go back

On a scale of 1 to 5, how much do you like this advertisement?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all
Go back

On a scale of 1 to 5, how relevant is this advertisement to you personally?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all
Go back

On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

❌ Not authentic at all
✅ Definitely authentic
✅ Definitely authentic
❌ Not authentic at all
Go back

On a scale of 1 to 5, how original is this advertisement compared to other advertisements you saw recently?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all
Go back

On a scale of 1 to 5, how much do you trust this advertisement?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

❌ I do not trust it at all
✅ I trust it completely
✅ I trust it completely
❌ I do not trust it at all
Go back

On a scale of 1 to 5, how clearly do you understand this advertisement?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear
Go back

Please type in what you recall from the advertisement you just saw. 

On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely
Go back

Where would you expect to see the advertisement?
Please select all that apply.

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

Go back

How do you feel when you look at this advertisement?
Please select up to the 3 most prominent emotions, if applicable.

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

Go back

In your opinion, what could be improved in the advertisement?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

Go back

What else, if anything, would you like to share about the image you have just evaluated?

images1677554687-vPOuEnCK5RZUUhgq1OUpHJeGVWjdwT.png

Go back