Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

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Please take a moment to review this.

The next questions will be about the company name . Please consider it carefully before answering the questions on the following pages.

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What are the first thoughts that come to mind when you see the name ?

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On a scale of 1 to 5, how much do you like the name ?

❌ Do not like at all
✅ I like it very much
✅ I like it very much
❌ Do not like at all
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How do you feel about the name ?

Please select up to the 3 most prominent emotions, if applicable.

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On a scale of 1 to 5, how interesting does the name  sound to you?

❌ Not interesting at all
✅ Very interesting
✅ Very interesting
❌ Not interesting at all
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On a scale of 1 to 5, based just on the name , how dynamic do you think the company is?

❌ Stale
✅ Dynamic
✅ Dynamic
❌ Stale
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On a scale of 1 to 5, how new and different does the name  sound to you?

❌ Not new and different at all
✅ Extremely new and different
✅ Extremely new and different
❌ Not new and different at all
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On a scale of 1 to 5, how much would you trust a company called ?

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all
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On a scale of 1 to 5, how easy to remember does  sound to you?

❌ Not easy at all
✅ Extremely easy to remember
✅ Extremely easy to remember
❌ Not easy at all
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Please type in the name you have just evaluated.

On a scale of 1 to 5, how easy is the name to pronounce?

❌ High probability of being mispronounce
✅ Easily pronounced
✅ Easily pronounced
❌ High probability of being mispronounce
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Just based on the name , which of the following best describes 's industry?

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Just based on the name , which of the following best describes 's ownership structure?

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Just based on the name , what is your best guess how recently the company was formed?

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Just based on the name , what is your best guess how big this company is?

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Just based on the name , what is your best guess where company is originally from?

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On a scale of 1 to 5, how much do you want to know more about ?

❌ I do not want to know anything more about it
✅ I want to learn a lot more about it
✅ I want to learn a lot more about it
❌ I do not want to know anything more about it
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Considering the name ...

👍 What do you like about this name?

👎 What do you dislike about this name?

👍 What do you like about this name?

👎 What do you dislike about this name?

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What else, if anything, would you like to share about the name , that you have just evaluated?

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