Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.
In the following screens, there will be some image advertisements. Please review them carefully and answer the questions.
The next several questions will be about the following advertisement. Please look at the advertisement carefully before answering the questions we have on the following pages.
Which part of the advertisement do you like, dislike, or don't understand?
What are the first associations that come to mind when you look at the advertisement?
On a scale of 1 to 5, how much do you like this advertisement?
On a scale of 1 to 5, how relevant is this advertisement to you personally?
On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?
On a scale of 1 to 5, how original is this advertisement compared to other advertisements you saw recently?
On a scale of 1 to 5, how much does this ad make you pause and look at?
On a scale of 1 to 5, how much do you trust this advertisement?
On a scale of 1 to 5, how clearly do you understand this advertisement?
Please type in what you recall from the advertisement you just saw.
On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?
On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?
Where would you expect to see the advertisement?Please select all that apply.
How do you feel when you look at this advertisement?Please select up to the 3 most prominent emotions, if applicable.
In your opinion, what could be improved in the advertisement?
What else, if anything, would you like to share about the image you have just evaluated?