Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.
The next questions will be about the following product. Please consider it carefully before answering the questions we have on the following pages.
What are the first thoughts that come to mind when you see this product?
On a scale of 1 to 5, how relevant do you think this product is to you personally?
On a scale of 1 to 5, how much do you like this product?
On a scale of 1 to 5, how superior is this product compared to other products available in the market?
On a scale of 1 to 5, how clearly do you know what to expect from this product?
On a scale of 1 to 5, how likely are you to purchase this product?
Considering this product...
Considering this product, which part of it do you like, dislike, or don't understand?
On a scale of 1 to 5, how new and different is this product compared to others in the market?
On a scale of 1 to 5, how much do you agree with the statement: This product has better quality than other products in the market?
On a scale of 1 to 5, how much do you agree with the statement: The variants and flavours in this range are appealing.
On a scale of 1 to 5, how appealing do you think the packaging is?
How many units of this product would you buy in one shopping trip?
On a scale of 1 to 5, how interesting do you think this product is?
On a scale of 1 to 5, how unique do you think this product is compared to others in the market?
On a scale of 1 to 5, how likely are you to consider purchasing this product?
On a scale of 1 to 5, how likely are you to talk about this product to others (e.g. your friends/family members)?
On a scale of 1 to 5, how natural is this product?
On a scale of 1 to 5, how environmentally sustainable do you think this product is?
On a scale of 1 to 5, how likely is this product to have a positive influence on our society?
Which of the following statements best describes why you are interested in using this product?Please select all that apply.
On a scale of 1 to 5, how likely are you to recommend this product to others (e.g. your friends/family members)?
On a scale of 1 to 5, how likely are you to visit the brand website to obtain additional information?
When you see this product, do you expect it to have a higher price than onther products currently on the market?
No, I am expecting a much lower price
No, I am expecting a slightly lower price
I am expecting the same price
Yes, I am expecting a slightly higher price
Yes, I am expecting a much higher price
On a scale of 1 to 5, how would you expect this product to be priced compared to other similar products available on the market?
Consider the following product.
Would you be willing to consider buying this product?
At what price would you consider the following product to be...(Please insert only dollar amount)
...priced so low that you would feel the quality couldn’t be very good?
...a bargain—a great buy for the money?
...starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it?
...so expensive that you would not consider buying it?
On a scale of 1 to 5, how likely are you to buy this product at the price of $?
What, if anything, would you like to share about the product you have just evaluated